Privacy Policy

Effective Date

July 15, 2025 Last

Updated

November 2, 2025

Introduction

Via App, Inc. (Via, we, us, or our) respects your privacy and is committed to protecting the personal information of individuals who use our mobile application, website, and related services (collectively, the Services). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable privacy laws and regulations, including the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), and other state and international laws where applicable.

By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

  1. Scope

This Privacy Policy applies to all users of the Services and covers any personal information that Via App, Inc. collects, uses, stores, shares, or otherwise processes in connection with your access to and use of the Services.

  1. Information We Collect

a. Identifiers:

  • Name or username

  • Email address or phone number

  • Account login credentials

b. Sensitive Personal Information:

  • Precise geolocation

  • Account access credentials

c. Profile and User-Submitted Content:

  • Optional demographic data (eg. Age, gender identity, sex, sexual orientation)

  • Self-authored profile descriptions

  • Profile drop locations

d. Device and Technical Data:

  • IP address

  • Browser type and device identifiers

  • App usage data

e. Location Data:

  • Approximate and/or precise geolocation, with consent

f. Internet and Network Activity:

  • Log data, usage trends, cookies, and analytics

  1. How We Use Your Information

  • To operate and improve the Services

  • To enable location-based features

  • To personalize content and suggest connections

  • To communicate with users

  • To detect fraud and enhance security

  • To comply with legal obligations

  • To analyze performance and usage

  • To market the Services where legally permitted

  1. Location-Based Features and Profile Drops

  1. Messaging & Phone Number Use (SMS, RCS, and Mobile Communications)

Via allows users to voluntarily associate their profiles with specific physical locations (profile drops). This enables discovery by others visiting the same places. We do not share real-time location unless explicitly authorized. Drop associations are stored until removed by the user or their account is deleted.

If you provide your phone number to Via — for example when you sign up, join a waitlist, participate in an event, or access certain features — we may use that number to send you SMS, MMS, or Rich Communication Services (“RCS”) messages related to your use of the service. These messages may include:

  • account or login notifications

  • check-in confirmations

  • location-based or feature-related updates

  • security alerts

  • customer-support messages

  • event reminders or follow-ups

  • promotional or marketing messages only if you have opted in

Message frequency will vary based on your activity and interaction with Via.
Message and data rates may apply depending on your mobile carrier and plan.

Opting Out of Mobile Messages

You may opt out of receiving SMS or RCS messages at any time by replying STOP to any message we send. After doing so, you will receive one final confirmation message. You may continue to receive essential service-related notifications through the app or email as permitted under applicable law.

How We Share Mobile Messaging Information

We do not sell or share your phone number or messaging opt-in data with third parties for their own marketing or advertising purposes.
We may share your phone number and messaging-related information with third-party service providers (such as Twilio) solely for the purpose of delivering messages, maintaining our messaging systems, preventing fraud, or performing analytics. These partners are contractually required to protect your information and may not use it for their own purposes.

Retention of Messaging Data

We retain your phone number and messaging metadata (such as timestamps, delivery status, and carrier information) for as long as your account is active. If you delete your account or opt out of messaging, we will delete or anonymize this information within our normal deletion window, unless we are required to retain it for legal, security, or compliance reasons.

Your Consent

By providing your phone number and interacting with Via’s mobile messaging features, you consent to the collection, use, and processing of your number as described in this section, and you acknowledge that no mobile carrier is liable for delayed or undelivered messages.

  1. Location-Based Features and Profile Drops

Via allows users to voluntarily associate their profiles with specific physical locations (profile drops). This enables discovery by others visiting the same places. We do not share real-time location unless explicitly authorized. Drop associations are stored until removed by the user or their account is deleted.

  1. Disclosure of Information

  1. Disclosure of Information

We may share data with:

  • Service Providers (e.g., Firebase, Google Analytics)

  • Business Partners (aggregated, anonymized data)

  • Marketing Platforms (e.g., Meta, TikTok)

  • Legal authorities (if required)

  • Location Venues & Community Building Organizations

  • Acquirors and Potential Acquirors of our company, business, or all or substantially all of our business

We do not sell personal information for monetary value.

  1. Cookies and Tracking Technologies

  1. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to analyze behavior, manage sessions, deliver marketing, and support third-party integrations (e.g., Maps API). See our Cookie Policy for more.

  1. Retention of Personal Information

  1. Retention of Personal Information

We retain data for as long as the user maintains an active account. Data may be retained for 90 days post-deletion for legal and operational reasons, then deleted or anonymized.

  1. Your Privacy Rights

  1. Your Privacy Rights

Depending on jurisdiction, you may request to access, delete, or correct personal data; opt out of targeted ads or sensitive data processing; or withdraw consent. Contact: privacy@wemetvia.com

  1. Children’s Privacy

  1. Children’s Privacy

Via is not intended for users under 18. We do not knowingly collect children’s data and will delete it upon discovery.

  1. Security

  1. Security

We use encryption, access controls, and secure hosting to protect your data. No system is 100% secure; users should also safeguard their login credentials.

  1. International Users

  1. International Users

Via is U.S.-based. If you access the Services from outside the U.S., your data may be transferred to and processed in the United States or other jurisdictions.

  1. Changes to This Policy

  1. Changes to This Policy

We may update this Policy periodically. Material changes will be communicated as required by law. The latest version will always be posted on our website.

  1. Contact Us

  1. Contact Us

Via App, Inc.
Email: privacy@wemetvia.com

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How We Share Mobile Messaging Information

We do not sell or share your phone number or messaging opt-in data with third parties for their own marketing or advertising purposes.
We may share your phone number and messaging-related information with third-party service providers (such as Twilio) solely for the purpose of delivering messages, maintaining our messaging systems, preventing fraud, or performing analytics. These partners are contractually required to protect your information and may not use it for their own purposes.